JustUsJustUs × ALight/Business Case
ALight — 90-Day Pilot Business Case

JustUs Feeds Your Phone Ministry Team.

You already have the follow-up infrastructure — outsourced phone ministry, SMS discipleship, trained volunteers. JustUs is the capture layer that feeds more seekers into the systems you already trust.

We don't replace your follow-up. We fill the gap before it.

Today, 2,000 seekers/month visit your site and leave with zero engagement. JustUs targets 9–24 handoffs/month during the pilot (~48 over 90 days) — ramping to 24/month at full scale.

The ALight → JustUs Journey
From broadcast viewer to your phone ministry team — in 5 steps
1

Viewer Arrives

A 3 a.m. viewer watches Mike's sermon or lands on ALight's website.

2,000 seekers / month
2

JustUs Engages

AI webchat opens in ALight's voice — knows your beliefs, staff, sermon series.

60–160 conversations / month (pilot)
3

Seeker Wants More

Someone is ready to talk — a prayer, a question, a decision to follow Jesus.

9–24 handoffs / month (pilot)
4

ALight's Team Takes Over

Escalation routes directly to your existing phone ministry & SMS discipleship team.

0 platform staffing needed
5

Follow-Up Complete

Your team follows up using systems you already trust. JustUs steps back.

~48 souls in 90 days (pilot avg)
The Problem

Your phone team is waiting. Seekers aren't calling.

You've built incredible follow-up infrastructure — but today only 20 people/month reach out through your website. The other 1,980 seekers watch, read, and leave. Your team never hears from them.

The Solution

JustUs captures them — and hands them to your team.

The AI webchat engages seekers in the moment — at 3 a.m., on your site, when they're most open. When someone is ready to talk, the escalation goes directly to your phone/SMS ministry team. No platform for you to staff. No new system to learn. Just more people fed into the systems you already run.

Your 90-Day Pilot Projection

A defensible range driven by webchat engagement — ramping from week-1 launch to day-90 peak.

Pilot Rangedefensible
Weeks 1–2 (3% engage)9/mo handoffs
Weeks 3–8 (5% engage)15/mo handoffs
Day 90 peak (8% engage)24/mo handoffs
~320
conversations in 90 days
~48
handoffs in 90 days

vs. 20/month today — 0.8× lift at the pilot average

Steady-State Targetpost-pilot upside
160
Conversations/mo
24
Handoffs/mo
72
at full ramp (quarterly)

1.2× lift once widget is tuned

Why This Fits ALight

✓No platform to staff. You lack volunteer capacity for 1:1 chat — JustUs's AI handles the 1:1. Your humans only get the warm handoffs.
✓Feeds your existing systems. Escalations route to your outsourced phone team & SMS ministries — not a new platform to manage.
✓Speaks in your voice. Grounded in ALight's beliefs, staff (Mike, Tabitha), and sermon series — seekers meet ALight, not a generic bot.
✓Captures the 3 a.m. moment. Broadcast viewers engage at all hours — JustUs is there when your phone team can't be.

The 90-Day Ask

A free, no-risk pilot. We integrate JustUs into ALight's website, route escalations to your existing phone/SMS team, and measure how many seekers we capture together. At day 90, we review the results and you decide.

View the 90-Day Pilot Program

Projections based on public web analytics benchmarks: Live Chat Performance Benchmarks (1.6% passive engagement), Instadesk proactive chat study (up to 15%), Wired Impact nonprofit engagement data (43.2% median). Seeker traffic % estimated for para-church media ministries (broader, more transient audience than local churches). Actual results vary by content reach, website traffic, and seeker composition.