Village Church — 90-Day Pilot Business Case

JustUs Recaptures the Seekers You're Losing.

Every month, 1,500 people visit your website. Only 33 reach your door. JustUs is the engagement layer that meets seekers in the moment — and hands the ready ones to your pastors by name.

Same 1,500 visitors. ~21–47 seekers/month at your door during the pilot.

Today, 53 people/month become an engagement and 33 reach your door. During the pilot, JustUs targets 21–47/month at your door (~102 over 90 days) — ramping to 94/month at full scale.

The Village → JustUs Journey
From anonymous website visitor to your Sunday door — in 5 steps
1

Visitor Arrives

1,500 people/month find Village online — a Google search, a friend's link, a social post.

1,500 visitors / month
2

JustUs Engages

AI webchat opens in Village's voice — knows your beliefs, service times, staff, sermon series.

330 conversations / month
3

Seeker Wants More

Someone is ready to talk — a prayer, a question, a decision to follow Jesus.

149 retained / month
4

Village's Team Takes Over

Escalation routes by name to your pastors — not a form, a queue, or a stranger.

0 new systems to learn
5

They Reach the Door

Named seekers walk into a Sunday service — known, expected, welcomed. Pilot range shown; ~94/mo at full ramp.

21–47 at the door / mo (pilot)
The Problem

1,447 people/month walk away unknown.

Of 1,500 monthly visitors, 930 bounce in seconds. Only 53 become an engagement (3.5%), and just 33 reach your door on a Sunday. The curious, the hurting, the seeking — all invisible.

The Solution

JustUs captures them — and hands them to your pastors.

The AI webchat engages seekers in the moment — at 2 a.m. or 2 p.m., when they're most open. When someone is ready to talk, the escalation goes by name to your pastoral team. No new platform to staff. No call center. Just more seekers known, followed up, and welcomed at your door.

Your 90-Day Pilot Projection

A defensible range driven by webchat engagement — ramping from week-1 launch to day-90 peak.

Pilot Rangedefensible
Weeks 1–2 (5% engage)21/mo at door
Weeks 3–8 (8% engage)34/mo at door
Day 90 peak (11% engage)47/mo at door
~102
named seekers over 90 days

vs. 33/month today — comparable at the floor, 1.4× at peak

Steady-State Targetpost-pilot upside
330
Conversations/mo
94
At your door/mo
282
at full ramp

2.8× lift once widget is tuned

Why This Fits Village

✓Speaks in your voice. Grounded in Village's beliefs, staff, and sermon series — seekers meet Village, not a generic bot.
✓Escalates to your pastors by name. Not a form or a queue — a named handoff to the people who already shepherd your congregation.
✓Captures the 2 a.m. moment. Seekers engage at all hours — JustUs is there when your team can't be, and hands off when they can.
✓A 2.8× lift, defensibly. Based on your real traffic (1,500/month) and published engagement benchmarks — not inflated projections.

The 90-Day Ask

A free, no-risk pilot. We install JustUs on Village's website, ingest your content so it speaks in your voice, and track the numbers together. At day 90, we review the results and you decide.

Projections based on Village Church's estimated monthly traffic (1,500 visits) and published engagement benchmarks: 62% bounce rate (industry average), 3.5% traditional contact rate, 22% JustUs capture rate, 45% retain rate, 63% belief-alignment (EPIC study). 2.8× lift is the defensible range presented to Village and ALight. Actual results vary by content, traffic, and seeker composition.